Creative Advertising Caribbean, Ad Agency Trinidad
We create love.
We're social.
Capabilities
We create integrated experiences and open platforms for conversations that keep humans connected to brands. We develop holistic channels, campaigns and communities that help brands become a lovable part of their audiences' everyday lives
Our integrated marketing structure is unique in that we start with digital first. We’ve flipped the advertising industry on its head. The website is no longer merely an honorable mention the voiceover guy does at the end of the commercial. Instead, your web presence is the core element to all of your marketing and advertising. We view it as the foundation of your business.
Your customer relationship management, your customer interaction and customer communication all now starts online. We utilize traditional media and public relations as tactics to drive more people to your website. Once online, our goal is to then provide visitors the opportunity to experience and interact with your brand and educate themselves on your products and services. A traditional ad agency is typically only interested in driving you the traffic. Our approach takes you well beyond by not only driving you the traffic but also qualifying your traffic, helping you convert prospects into customers, fortifying loyal relationships and influencing your customers’ peer groups.
"Marketing is impossible without great content"
Media Strategy
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Every brand needs a plan to sweep consumers off their feet. By infiltrating our audience's tribes, we learn how to speak their language and behave as they do. There, we learn how they interact with our clients and their competitors' products. This helps us uncover unique insights about their culture. We then develop an actionable plan that's grounded in reality.
Digital Marketing
Instead of digital as an add-on to a campaign, digital is the foundation or centerpiece of a what the agency does. Everything is digital. Digital is mainstream. Digital is more than devices, operating systems, and even the Internet itself. Digital is a part of everything we do, for every brand, for every consumer, across every channel, in every market.
Branding & Identity
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At CA Caribbean, we've learnt the sometimes the best way to say something online is to "have someone else say it".
We formulate ideas to achieve this. Ideas present ways to accomplish your objective. They are generated from insights in your analytics, user surveys, current trends and more.
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Social Media Marketing
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Social media sites may be free to use, but it takes a lot of time to build and nurture a community. That’s where we come in. We’ll increase interactions, solicit feedback, field questions, manage customer service & identify brand advocates. Contests, Viral offers, Trivia, announcements, are just some of the ways we can better interact with your audience.
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Optimization & Analytics
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To ensure effectiveness across multiple brand touchpoints, we test, target and measure the work. By analyzing human behavior, conversation and feedback, your next-gen products and service developments can better meet your consumer's needs. Amplify the positive and correct the negative.
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Content Development
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We use techniques of creating relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action​. Instead of pitching your products or services, we deliver information that makes your buyer more intelligent, affecting their everyday lives.